simplicity

why simple is sometimes best

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak”
— Hans Hofmann

Sometimes in life the best option is to keep it simple. When it comes to designing awards, it’s no different. 

Perhaps it’s easy to fall into the trap of viewing something simple as lacking substance. After all, simple often means less, which is inferior to more - right? Not necessarily. Simple is effective. It’s proven. And executed well, it’s no less powerful than complex.

At Eco Awards and Gifts, we’ve crafted a whole host of complex designs and intricately detailed trophies. All have been eye-catching, exquisite awards that we’ve been proud to have created for our clients — but that’s not to say our simple designs haven’t had the same striking effect. 

In 2022, we designed employee appreciation eco awards for Skedulo to recognize employees who had made an outstanding contribution to the company.

We opted for just one material to make up the environmentally friendly awards: natural maple wood. The nature of the wood allowed us to carve out an exciting shape including a chamfered top edge. 

Held in tropical Oahu, Hawaii, the smooth natural aesthetic provided by the maple reflected the event location. Maintaining a simple approach, we applied various UV flatbed prints to each side of the award including a beach themed full bleed graphic in Skedulo’s brand blue.   

The simplicity of effectively only using one material enabled us to create a clean and minimal, yet beautiful and sustainable final design to be awarded as a unique and memorable employee appreciation gift. 

Sometimes the complexity of day to day life can convolute our thoughts and processes when really all we need is a little simplicity.